DC
DE CECCO
Mugnai dal 1831
Prepared for Madison

A category opportunity,
told in three acts.

The pasta aisle at Sprouts is overdue for a deliberate edit. We brought the data, the diagnosis, and the play. Walk through it with us — three acts, fifteen minutes.

195
Years of milling
#1
Premium pasta in Italy
100%
Slow-dried, bronze-cut
Begin the walkthrough~15 min · interactive · use ← → to navigate
The walkthrough

Three acts. One opportunity.

DeCecco · Sprouts Farmers Market · Category Review · Q1 2026
Confidential