III
Act III
Beyond Pasta
Pasta and sauce are bought as a meal. The sauce set tells us what your shopper is reaching for — and where DeCecco's authentic Italian heritage extends naturally.
Live sauce set diagnostic
Powered by CategoryOS · InteractiveThe ask
Move DeCecco to eye level.
Build the meal aisle together.
A three-step play, mapped to your spring reset:
01
Reposition
Move 4 DeCecco SKUs from S7/S8 to S3/S4 in the spring reset.
02
Promote
Joint promo cadence on Penne, Spaghetti, Rigatoni — quarterly.
03
Pair
Pilot DeCecco sauce extension in the meal aisle, 25 stores.
Prepared for
Madison · Sprouts Farmers Market